There is a statistic that surprises many business owners. In 2025, over 60% of web traffic comes from mobile devices. If you are a restaurant or a local tradesman, that number is likely closer to 80%.
Yet many websites are still built for laptops first. They are just squashed down to fit a phone screen. This creates a bad experience for the user.
What is the "Thumb Zone"?
Pick up your phone with one hand. Now look at where your thumb naturally rests. It can easily reach the bottom of the screen and the middle. It struggles to reach the top corners.
This is the Thumb Zone. It dictates where your most important buttons should be.
The Common Mistake
Many template websites put the "Menu" button or the "Call Now" button in the top right corner. This is the hardest place for a thumb to reach. It forces the user to use two hands or shift their grip. It sounds minor, but on the web, friction kills sales.
How to Test Your Site
Open your website on your phone right now. Try to perform the most important action with just one hand.
- Can you click the phone number easily?
- Is the text large enough to read without zooming in?
- Are the buttons far enough apart so you don't accidentally click the wrong one?
If you have to pinch, zoom, or stretch your hand to navigate, your customers are likely leaving your site. Good design isn't just about looking pretty. It is about fitting into the hand of your customer.
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