Overview
We collaborated with Natasha, founder of ForMe, to launch a professional, empathetic website that reflects her 10+ years of experience in dementia care. The goal was to move from a conceptual business idea to a fully-fledged, trusted digital presence that provides reassurance to families and professional partners across Norfolk.
The Challenge
Natasha provides a deeply personal and vital service. The challenge was creating a website that felt professional and "clean" (DBS checked, fully insured) while remaining warm, approachable, and easy to navigate for carers who are often under significant stress. The site needed to clearly categorize diverse services, from 1-1 companionship to care home consultancy, without feeling cluttered.
Our Solution
We designed a clean, "human-first" interface using a soothing color palette and clear, legible typography. We focused on Information Architecture, creating distinct sections for "Individual Support" and "Care Home Support." By integrating clear Call-to-Actions (CTAs) for free consultations and respite inquiries, we turned the site into an active lead-generation tool for her growing business.
Results
The project successfully transitioned ForMe from a local service to a professional brand. The site clearly communicates Natasha’s expertise (Alzheimer's Society background) and the unique "Bespoke" nature of her care. The platform now serves as the primary touchpoint for families seeking urgent respite care and care homes looking for specialist training.