Overview
We collaborated with the owners of Herbert’s Lane to create a high-performance digital brochure for their luxury Shepherd’s Hut. While the bookings are managed via Airbnb, the property needed a dedicated space to tell its full story, showcase its 5-star reputation, and provide guests with detailed local guides that the standard booking platforms couldn't accommodate.
The Challenge
Airbnb is great for transactions, but it's limited for storytelling. The owners needed a way to showcase the "Suffolk experience" in detail, including extensive local recommendations, farm history, and an itemized hut inventory. The goal was to provide a professional destination that validates the premium price point and answers guest questions before they are even asked.
Our Solution
Arcscribe built a visually-led, ultra-fast brochure site that acts as a 24/7 concierge. We prioritized a clean, "rural-luxury" aesthetic that mirrors the hut's interior. We focused on Information Architecture, creating dedicated sections for "The Secrets" (local guides), "The Hut" (inventories), and "The Reviews," ensuring that potential guests have all the reassurance they need to click the "Book on Airbnb" button.
Results
The site now serves as a professional anchor for the Herbert’s Lane brand. By offloading FAQs and local recommendations to the website, the owners can provide a superior guest experience while maintaining high performance. The site scores 96/100 for Performance on Desktop, ensuring guests can access the "Secret" guides instantly while exploring the Suffolk countryside on mobile devices.