Media Resources
Press Kit
Official brand assets, logos, and media resources for Arcscribe. Download what you need for press coverage, partnerships, or collaborations.
Company
Arcscribe
Location
Norwich, Norfolk, UK
Industry
Web Design & Development
About Arcscribe
Arcscribe is a Norfolk-based web design studio specializing in clean, fast, and human-centered websites for small businesses across the UK.
Founded with a mission to make professional web design accessible and affordable, Arcscribe delivers transparent pricing, mobile-first builds, and friendly local support. We believe every small business deserves a website that works—without the complexity, jargon, or hidden costs.
Our approach combines thoughtful design, modern technology, and a genuine commitment to helping local businesses thrive online. From solo traders to growing teams, we craft digital experiences that connect, convert, and last.
Complete Brand Kit (PDF)
Download the full Arcscribe brand guidelines including logo usage, typography, colors, and voice standards.
Brand Assets
Download our official logos and brand marks. Available in multiple formats and variations.
Brand Colors
Our brand relies on two shades of Azure, representing trust, technology, and clarity.
Arcscribe Blue
#0093CA
1, 147, 202
Deep Blue
#006083
0, 96, 131
Dividers, Backgrounds
Dark Grey (Body Text)
#333333
51, 51, 51
Body text readability
Light Grey (Borders)
#CCCCCC
204, 204, 204
Separators, Tables
Logo Usage Guidelines
Official guidelines for logo minimum sizes and usage restrictions.
| Logo | Minimum Size | Usage | Restrictions |
|---|---|---|---|
| Primary Logo (Horizontal Wordmark) | 150px width | Website header, Proposals, Email Signatures | Must adhere to Clear Space Rule. Never stretch, distort, or rasterize. |
| Square Icon (Favicon/Social) | 32px width | Browser tabs, Social Media Profiles, Mobile App Icons | Used for non-primary branding only. |
| Secondary/Seasonal | 150px width | Holiday promotions, temporary site accents | Must maintain Primary Colour Palette (#0093CA, #006083) unless approved by Management. |
| Monotone Version (White or Black) | 100px width | Dark backgrounds, Watermarks, Fax covers | Only when colour cannot be accurately reproduced. Use White for Dark Azure backgrounds. |
Brand Guidelines
Voice & Tone
Do
- Be confident, collaborative, and professional
- Focus on client needs and ROI
- Use "Bespoke Web Solutions", "Custom Development", "Long-Term Scalability"
Don't
- Use excessive technical jargon unnecessarily
- Use overly aggressive sales language
- Use generic terms like "web design" or "build a site"
Visual Standards
Do
- Maintain clear space around the logo equal to the height of the "A" character
- Use the standard horizontal logo as the primary mark
- Ensure logos are displayed on appropriate contrasting backgrounds
- Keep aspect ratios intact when resizing
- Use provided color values for brand consistency
Don't
- Stretch, rotate, or distort the logo
- Change the colors or apply filters
- Place the logo on busy or low-contrast backgrounds
- Recreate or modify the logo elements
- Use old or outdated versions of the logo
Typography
Our brand typography uses Avenir with appropriate fallbacks for maximum compatibility.
| Usage | Primary (Official) | Office/PC Fallback | Universal Fallback | Style & Size |
|---|---|---|---|---|
| Headings (H1/H2) | Avenir (B) | Avenir Next LT Pro (B) | Arial / Helvetica (B) | H1: 18pt, H2: 14pt |
| Body Text | Avenir | Avenir Next LT Pro | Arial / Helvetica | 11pt, Regular |
| Code/Data | Courier New | Courier New | Courier New | 10pt, Monospaced |
return "Bespoke Web Solutions";
}
Font Family: Avenir → Avenir Next LT Pro → Arial/Helvetica (fallbacks)
Note: Avenir is a commercial font. For web use, consider licensing or use the specified fallbacks.
Copyright & Licensing
Copyright Notice
All brand assets, logos, and materials provided in this press kit are copyrighted under Arcscribe (2025). All rights reserved.
Permitted Use
These materials may be used for:
- Press coverage and media publications
- Partnership announcements and collaborations
- Event promotions featuring Arcscribe
- Educational and reference purposes
Restrictions
The following uses are strictly prohibited:
- Modification, alteration, or derivative works of logos
- Commercial use without written permission
- Misrepresentation or false endorsement
- Use in ways that damage the Arcscribe brand
Permission Required
For uses not covered above, or for clarification on permitted usage, please contact [email protected] for written permission.
Media Inquiries
For press inquiries, partnership opportunities, or additional brand resources, please get in touch.
Text our Team
Usage Note: By downloading and using these assets, you agree to use them in accordance with our brand guidelines. These materials are provided for press, promotional, and partnership purposes. Please do not alter, remix, or misrepresent the Arcscribe brand.